Spotify Reaches 28.2M Active Podcast Listeners, Apple Still Leads The Pack: eMarketer Report

Podcasts are a booming business and the fight for listeners is heating up.emarketer spotify 28.2m apple podcastspereztechcrunch According to a new report from eMarketer, Spotify has reached 28.2 million active podcast listeners, surpassing Apple and becoming the second most popular podcast platform behind Apple’s 31.3 million listeners. The report also revealed that Spotify’s user base is growing at a faster rate than Apple’s and it looks like if both companies continue on their current path, Spotify will eventually overtake Apple as the leading podcast platform. In this blog post we’ll take a look at the findings of the eMarketer Report and discuss how this competition between platforms may change the way we consume podcasts in the future.

Spotify reaches 28.2M active podcast listeners

Spotify has reached 28.2 million active podcast listeners in the US, according to a new report from eMarketer. This is up from 21 million in 2019 and 14.9 million in 2018. Spotify is now the second-largest platform for podcasts, behind Apple Podcasts.

The growth of Spotify’s podcast business has been fueled by its acquisitions of Gimlet Media and Parcast, as well as its investment in exclusive content like The Joe Rogan Experience. Spotify is also working on making it easier for users to find and listen to podcasts within its app.

While Spotify has made significant gains in the podcast space, Apple still leads the pack with 54.4 million active podcast listeners in the US. However, Spotify is closing the gap: eMarketer expects that by 2021, Spotify will have 37.6 million active podcast listeners in the US, compared to Apple’s 56.5 million.

Apple still leads the pack

According to eMarketer’s latest report, Spotify has reached 86.4 million active podcast listeners in the US, which is second only to Apple. The report also states that Apple still leads the pack with approximately 124 million listeners.

While Spotify is quickly catching up to Apple in terms of overall active podcast listeners, it’s important to note that Apple still dominates when it comes to total minutes spent listening to podcasts.emarketer spotify 28.2m apple podcastspereztechcrunch In fact, eMarketer estimates that Apple users will spend an average of 2 hours and 39 minutes per day listening to podcasts in 2020, compared to just 1 hour and 19 minutes for Spotify users.

So what does this all mean for podcasters? Well, if you’re looking to reach the most people possible, then you should definitely be distributing your show on both Spotify and Apple Podcasts. However, if you want people to actually listen to your show (rather than just subscribing and forgetting about it), then you may want to focus on promoting your show within iTunes since that’s where most people are spending their time.

EMarketer report

According to eMarketer’s latest report, Spotify has reached 26.7 million active podcast listeners in the US. This is up from 21 million in 2019 and is attributed to the platform’s aggressive push into podcasting over the past year.emarketer spotify 28.2m apple podcastspereztechcrunch Although Spotify is still behind Apple in terms of overall podcast listeners (37 million), the gap is narrowing.

eMarketer predicts that Spotify will continue to gain ground on Apple and other podcast platforms over the next few years. By 2022, the research firm estimates that 32.5 million people in the US will be listening to podcasts on Spotify. This would put it just behind Apple (34.4 million) and ahead of Google (16.9 million).

It’s no surprise that Spotify is making a big push into podcasts. The platform has been investing heavily in original and exclusive content, signing deals with major podcasters like Joe Budden and Jemele Hill. It’s also been ramping up its marketing efforts, including launching a dedicated Podcasts app earlier this year.

All of this investment appears to be paying off. In addition to increasing its number of active podcast listeners, Spotify has also seen a jump in time spent listening to podcasts on the platform. According to eMarketer, people in the US spent an average of 2 hours and 18 minutes per week listening to podcasts on Spotify in 2020 – up from 1 hour and 49 minutes in 2019.

How to find the best podcasts for you

There are a few key things to look for when finding podcasts that fit your interests. The first step is to identify what topics you’re most interested in. This can be anything from business and finance, to pop culture and current events. Once you know what topics you want to hear about, you can start narrowing down your search.

One way to find good podcasts is to look at the top charts in iTunes or another podcast directory. This will give you an idea of which shows are popular and might be worth checking out. However, keep in mind that popularity doesn’t always equal quality. Just because a podcast is popular doesn’t mean it’s necessarily the best one out there on its topic.

Another way to find good podcasts is to read reviews or articles about them. This can help you get an idea of what other people think of a show before you decide whether or not to listen to it yourself. You can also look for recommendations from friends or family members who share your interests.

Finally, once you’ve found a few podcasts that sound interesting, the best way to figure out if they’re right for you is simply to give them a try. Mostpodcasts are free, so there’s no harm in listening to a few episodes of a show before deciding whether or not it’s something you want to continue following.


As podcasts increasingly become one of the most popular ways to consume content, streaming platforms such as Spotify must continue to create innovative solutions that attract and retain podcast listeners. With Spotify reaching 28.2 million active podcast listeners, this growth is indicative of their continued success in providing quality content for users. While Apple still leads the pack with a larger number of total podcast listeners, it’s clear that Spotify is making strides when it comes to gaining subscribers and followers. As both companies strive to stay ahead of competition, we can expect even more advancements and innovations when it comes to podcast streaming services in the future.

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